As a writer, I’ve gone by three different names, Harry Heckel (my real name), Lee Lightner (when I collaborate with Jeff Smith) and most recently, Jack Heckel (when collaborating with John Peck). I’ve also considered writing in other genres and I have a few novels that if I ever sell, I may publish under yet more names. At the Baltimore Book Festival, I was asked how I keep track of my different selves, and I gave a short answer about being organized and branding, but I’m going to elaborate more here.

Today, writers have to do a lot of marketing. From writing blog posts like this one to keeping Twitter feeds going, to doing appearances and writing articles, it’s a lot of work. I keep recalling that fellow Harper Voyager author Bishop O’Connell told me (and I’m paraphrasing), “You’ve been published. Now the real work begins.” Read the rest of this entry →